Business

STUDENT MOBILE PROVIDER GOES BUST

By Francisco Esteves ⋅ April 9, 2008 ⋅  Print this post ⋅ Post a comment

Dot Mobile, the student mobile network, was last month placed into administration, only two and half years after launching into the student market. The latest company financial report, from 2006, showed a massive loss of £5,759,000, up from £480,000 the year before.

Although no official announcement was sent to their current clients, a simple note on the front page of their website informed users that they were no longer providing full services. Current clients have been told that their contracts will continue, unaffected by the announcement, due to a special agreement with Vodafone, the ultimate network provider.

Dot Mobile, owned by JVTV Holdings Limited, the parent company of SUBtv, launched across 90 pre-selected Universities in 2005 offering bundles of ‘units’ instead of the tradition minutes or texts. Its marketing approach relied heavily on SUBtv adverts and referrals, offering up to £80 for each successful connection.

Although LX News tried to get a statement from both Dot Mobile and Vodafone, neither had replied by the time of going to press.